Commercial cleaning is an incredibly profitable business. No one can survive without adequate cleaning services and janitorial service. This is why many business organizations sign long-term contracts for janitorial services. Commercial cleaning services and corporate cleaning contracts are becoming more important.

But getting commercial cleaning contracts can be difficult. Cleaning companies must work harder as competition grows. We can help you if you are struggling to gain more clients and cleaning contracts.

Here are five easy steps that you can follow to increase your cleaning business’s clientele:

Define your Target Market

Consider the industries and businesses that you would like to target with your commercial cleaning service. You can consider factors like office buildings, retail space, healthcare facilities or educational institutions. Understanding your target audience will help you to tailor your marketing efforts.

Determine whether you are working with a commercial or corporate facility. You can start by asking some questions.

• What services do you offer?
• What value do you add?
• What makes you different from your competitors?
• What type of market will you be focusing on?
• Are there any gaps in the market that you can fill?

Be Present on Google

Google is the mainstay of every internet user. Google is used to find out about the weather, or even where we can eat.

Google is by far the most popular search engine. It’s no wonder that it is the most popular website in the world.

If you were in doubt before, it’s now clear that Google is important. Google is used by users for all kinds of searches, so getting your cleaning company on the search engine makes sense. Sign up for Google My Business to get your cleaning business listed. Ask your clients to give you a Google Review. When your clients search for you on Google, and they see the reviews, it will make them think that you are a high-performance cleaning company. This is the best method to generate leads on the digital market.

Start Your Search

Why wait until your prospects find you, when you can go and look for them yourself? Use Google and professional sites such as LinkedIn to find company owners, corporate people, and builders. They need janitorial service because their companies are located in large commercial buildings. Make a list and do some research to find out how these people fulfill their janitorial requirements.

You need not be concerned if they have already provided such services. You need to tell prospects that you are the best company for contracts in the janitorial industry.

Try Marketing Strategies

Add the traditional ways of spreading the word to your marketing strategy. Cold calling may not be the best way to promote your business, but you can make it more professional and strategic by creating a script. Call centers can help you with the job.

A well-planned email campaign can go a long way to generating leads. Plan an email campaign by obtaining the emails of all your prospects. You can hire professionals to help you get contracts for commercial cleaning services in Freemans Bay if your team isn’t well-equipped to handle all of these marketing forms.

Online platforms can be used to effectively market your products and services. Use social media to interact with clients and optimize your website. Consider running targeted online marketing campaigns. Online marketing is a cost-effective method to reach a large audience and generate new leads. Building a genuine and authentic online presence is the best way to secure cleaning contracts. Create a network of contacts in your locality. You’ll find potential clients everywhere. It is not difficult to convert them to your clients if you have the right pitch.

Branding is Important for your Business

Your brand must make prospects want to know more about you before you can talk about the services you offer. Your brand is the key to getting as many contracts for janitorial services as you want. You will attract more clients if you build a brand that is reputable and attractive. You can find cold calling scripts online for cleaning companies if you need assistance.

Make sure your business has a dynamic logo, a web presence, and a social media presence. Testimonials and reviews will help you get people to talk positively about your company. Once you’ve established a reputation as a good company, it won’t be difficult to get contracts for commercial cleaning.

Create a professional, appealing brand that reflects your reliability and expertise. Create a professional-looking website and make sure your marketing materials are consistent. Brand presence is important to help you differentiate yourself from your competitors and gain credibility. Pay per lead is a great way to increase your business’s leads. If you play your cards well, you can easily obtain janitorial contracts.

Talk to Follow-Up

It is easy in the digital age to sound robotic and mechanical. Businesses lose their personal touch when they rely on AI and automate messages, rely heavily on written communication, or rely so heavily upon automated messages.

Don’t make this mistake. Address the issues of the company on a more personal level. Explain to them your service can help solve their problems. No matter what communication model you use, it is important to communicate. Tell your prospects about the tools and methods you employ, including a management system.

Give your prospects time to reflect on what you have said, but don’t leave them to it. You will want to remind them of what you said, so a follow-up call is the best option. Follow up with the prospect to determine if they are interested in doing business. You will know if you get the janitorial contracts after you have done this.

Provide Excellent Customer Service

You should provide exceptional customer service for every client with whom you interact. Be prompt in responding to clients’ inquiries, pay attention to their concerns, and resolve any issues or problems as soon as possible. You will build stronger relationships with your clients if you go above and beyond their expectations. You can generate half of the janitorial leads you need from your clients. Customer support is your company’s face to clients. If your customer service is lacking, then your marketing efforts will be wasted.

Consistency is the Key

It is not easy to get a contract for cleaning and keep your clients. To get a customer who is loyal, you need to put in a lot of effort and time. You will lose customers faster if you do not maintain consistency in your efforts. You will be constantly searching for “how to get cleaning clients” if you do not take care. It is important to have a system in place that helps you grow, maintain and build your business.

You will quickly learn that consistency is more important than any of the above steps if you are a new business owner.

That’s all!

You have now learned the five steps to follow if you want to secure a contract for janitorial services. These steps can help you create your marketing checklist. A janitorial system can also help you to improve your cleaning services and expand your business portfolio. You will impress your clients more.